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    Transmedia activism is a framework that creates social impact by using storytelling by a number of authors who share assets and create content for distribution across multiple forms of media to influence social action. This work is under Creative Commons Attribution-Share Alike 3.0 United States License.
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  • Kolkata, India © Max Akkerman

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A Visual of a 5-Step Transmedia Development Process

This is a great visual reference from ZenFilms on  the iterative nature of developing an effective transmedia strategy.  It demonstrates that the factors have equal weight and should be developed and tested cyclically, rather than sequentially.    See their flickr page for more.